The music world is buzzing about a new social media update. First, fans saw the highly anticipated Kevin Richardson Snoop Dogg photo online.

Therefore, the Backstreet Boys shared two pictures of this big meeting on social media. Furthermore, the band joked about their famous internet twin memes.

Looking Behind the PR Spin

The media wants you to think this was a random, funny moment. Specifically, reporters pointed to old jokes from a 2001 music tour.

However, this viral photo is actually a perfectly planned PR stunt. In reality, both stars are currently promoting very big, expensive projects.

Consequently, they used a kids’ movie premiere to get free press. Ultimately, playing along with a funny internet joke helps both artists stay in the news.

What Both Stars Are Promoting Now

This smart social media move keeps both stars trending online. Next, you can see exactly what they are working on today.

Here are the key projects they are currently promoting:

• The Backstreet Boys recorded a new song called “Bottle Up” for the Paw Patrol movie.
• The boy band is actively pushing their Las Vegas Sphere residency through August 29.
• Snoop Dogg voices the character Dave in the new Paw Patrol sequel.
• A major movie studio is preparing a huge biopic about Snoop’s life for 2027.

Just like the calculated moves in our recent story about the Morning Dew remix, nothing in Hollywood is an accident. Finally, this smart meeting proves that clever stars know how to use a simple Instagram meme to sell tickets.