Ken Jeong and Rei Ami are making huge headlines today. First, the famous comedian and the Grammy-nominated singer released a brand new song together. They just dropped “Om-A-Nom (Shark Week)” ahead of a huge television event.

Therefore, devoted K-pop fans and nature lovers are going wild online. In this new Ken Jeong Rei Ami collaboration, the duo created the first-ever official Shark Week anthem. Furthermore, the fun track will appear in a brand new Discovery special called K-Pop Shark Heroes.

A Clever Marketing Tactic

The new TV special will mix comedy with educational shark facts. Specifically, it will explore how K-pop can help change the public perception of sharks across East Asia.

However, we need to look closely at the timing of this unexpected crossover. In reality, Discovery is working hard to bring younger viewers to their annual cable TV event.

Consequently, partnering with a massive K-pop star is a brilliant PR strategy. Ultimately, it helps grab the attention of millions of loyal fans to boost television ratings.

Huge Success For K-Pop Stars

Rei Ami is currently experiencing incredible global success. Next, fans recently loved her performance in the breakout Netflix animated film KPop Demon Hunters. She voiced the popular character Rumi in the fictional girl group HUNTR/X.

Interestingly, she is also expanding her own solo music career. Her latest moves are proving that K-pop continues to dominate the Billboard Hot 100 chart.

Here are the exciting upcoming projects for these talented stars:

• The brand new K-Pop Shark Heroes special on Discovery.
• The first-ever Shark Week anthem called “Om-A-Nom (Shark Week)”.
• Continued success for the hit movie KPop Demon Hunters.
• New solo music from Grammy-nominated artist Rei Ami.

If you want to read more about clever celebrity marketing, check out this recent Louis Tomlinson One Direction tribute post. Finally, this highly anticipated Shark Week special premieres Sunday, July 26 at 8 p.m. ET