Selena Gomez recently turned another year older. First, the massive pop star celebrated her Selena Gomez 34th birthday on Wednesday, July 22. She posted a very sweet message for her millions of fans on Instagram.

She shared adorable photos of herself blowing out a birthday candle. Therefore, her dedicated followers quickly flooded her comments with love and praise. Furthermore, she happily declared herself the “happiest girlie in the world” right now.

A Brilliant Marketing Strategy

The pop star used her special day to promote her charity. Specifically, she asked fans to donate directly to her Rare Impact Fund. This organization supposedly supports youth mental health programs worldwide.

However, we must look much closer at this sweet birthday wish. In reality, this charity is directly tied to her massive cosmetics company, Rare Beauty. This tactic is known as clever cause marketing in the business world.

Consequently, attaching a mental health charity to makeup sales builds incredible brand loyalty. The singer looks like a hero while simultaneously promoting her billion-dollar beauty empire. Ultimately, it is a highly effective business move wrapped in kindness.

Life With Benny Blanco

Aside from her booming business, her personal life is thriving. Recently, Gomez shared romantic photos with her new husband, music producer Benny Blanco. The famous couple officially got married last September.

She is currently filming Only Murders in the Building in London. Next, her supportive husband recently traveled overseas just to visit her. Interestingly, Blanco took a massive boat across the ocean because he is terrified of flying on airplanes.

A Thriving Global Career

Gomez continues to completely dominate the entertainment industry. Next, she works alongside Hollywood legends like Steve Martin and Meryl Streep on television. Her music career is also doing incredibly well today.

Here are a few quick facts about her recent massive successes:

• Her charity aims to raise a whopping $100 million.
• Her hit TV show is filming a highly anticipated new season.
• Her joint album with Benny Blanco reached No. 2 on the Billboard charts.

If you want to read more about major celebrity milestones, check out this recent Ozzy Osbourne death anniversary tribute. Finally, we wish Gomez a happy birthday as she continues to build her global empire.