First, Rome Streetz is moving far past the underground scene. Specifically, his new album is a major step forward. However, the true story behind this release is about mainstream ambition, not just gritty rap.
Recently, he dropped his new project to massive hype. Furthermore, he claims he does not care about charts or commercial success. In reality, he recently signed a very lucrative deal with Nas’s Mass Appeal label.
Ultimately, he is actively chasing real stardom. For example, he recently attended the ESPYs to network with Mike Tyson and NBA players. Consequently, he knows exactly how to build his celebrity brand.
Next, let us look at the actual music. Instead of using just one underground producer, he hired a massive, all-star team. Specifically, legendary producers like Pete Rock, 9th Wonder, and The Alchemist crafted these beats.
He claims to keep his gritty East Coast sound completely intact. However, songs like “Cocaine Coltraine” and “High Speed” have huge crossover appeal. Ultimately, these polished tracks are made for mainstream radio.
This smart industry growth is very similar to the truth behind the Stray Kids release strategy. Both campaigns know exactly how to reach a much wider audience while keeping core fans happy.
Therefore, we must look closely at his true goals. He states he wants to maintain a strict underground mentality. Consequently, he works hard to keep his day-one supporters satisfied.
Let us review the major industry moves during this album cycle:
Besides the heavy beats, Rome Streetz is playing a very smart game. First, he keeps his rugged street image completely authentic. Next, he makes major corporate power moves behind the scenes.
Furthermore, the lines between underground and mainstream are completely gone today. Everyone streams music on the exact same platforms fighting for the same ears.
Ultimately, Rome might say he ignores the billboard charts. However, his new music is clearly built for global success.
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